Online mood boards provide these additional benefits: But today, the Internet makes it easy to curate vision boards at the touch of a button.
Traditionally, mood boards were made on physical foam boards. They help get the creative ball rolling so to speak and can help establish a common visual language that team members can refer back to throughout the project.Īdditionally, by creating your board early in the creative process, you can avoid future revisions stemming from miscommunication or misunderstanding. Mood boards are most effective when they are deployed at the beginning of a project. Tips for creating a mood board Start early in the project to direct your vision
Simply use their search bar to filter by keyword or follow a specific group, individual, or brand board to find images related to your vision. Pinterest is an especially useful tool because it aggregates images under so many topics. Consider looking at these sources to narrow it down: Of course, so many options can be overwhelming, especially if you’re scouring the Internet. Rifle through magazines, photos, your sketchbook, or take ideas from the great outdoors. The fun thing about mood boards is that you can source inspiration from anywhere. Where to find inspiration for your mood board Mood Board Example - Winter (Click on image to modify online) Play with patterns and shapes to create (or disrupt) movement, symmetry, and energy on the board. If you’re making a digital board, add pictures of these elements. Consider adding textured paper, fabric, craft items, and even objects from nature (like flowers).
TexturesĪdding texture to your board can add depth and evoke different emotions. Just think how different a Comic Sans mood is compared to a Copperplate Gothic. Typography and font choice is an effective way to communicate tone and personality on your board. Perhaps just as important as what words you use is how those words (or letters) are styled. Make sure that you tailor your board so that the words you choose complement and enhance the other elements in your collage. Use words, phrases, or even short quotes to convey a general feeling or help further define your project’s style or brand. The specific artist, style, and even time period of the artwork can evoke powerful and different reactions. ArtĪrt is a great way to create emotion on your board. As you search the Internet (or your own camera and artwork), choose only the highest quality images that reflect your target vision. However, not all images are created equal. Photos and other artistic imagery are one of the most powerful elements of a mood board. Depending on the mood or style you’re aiming for, you might include any combination of the following. What to include on your boardĮvery mood board is different. Mood boards translate those concepts into a visual language everyone can understand. This is also why mood boards work well for presentations to clients-often clients do not know the jargon or industry vocabulary to communicate what they want. Using visuals helps bridge the communication gap between teams who may work under different vernaculars (like marketing and development). In fact, mood boards are a great way to communicate abstract ideas to a range of teams across an organization, including more technical groups like developers. While many individuals like to use mood boards to direct their creativity, mood boards aren’t just for solopreneurs or art departments. Spark inspiration for your next project.
#Brand mood board professional
You can use a mood board for both your personal and professional pursuits, either individually or within a team. One of the best things about mood boards is their versatility. Though anyone can make one, mood boards are particularly popular tools among creative professions like design and marketing that often need to communicate abstract concepts like style and tone.įor example, brand strategists use mood boards to help set the look, tone, and voice of a brand. A mood board (also called a vision board or inspiration board) is a compilation or collage of images, artwork, colors, words, and typography that communicate a vision, message, and overall mood for a project’s style or design.
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